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You knew it was coming: your editor/agent says you need to be online to promote your new book. Problem is, you don’t know a tweet from a tumblr, and Pinterest sounds like something to do with sewing (or maybe voodoo). Where do you start?

Writer Kelli Russell Agodon, author of Letters from the Emily Dickinson Room, offers a concise overview of some of the most popular social media platforms, from author websites (essential) to Tumblr (not so much), and whether they’re worth your time.